BIP — Cardless Credit
Agency: DentsuX
Role: Design, Motion, Social
The Challenge
Bip.credit stands out as the only cardless banking app on the market, characterised by a minimalist and sharp brand identity with a select palette of contrasting colours. We were tasked with creating a social campaign that aligned with this distinct style.
The Response
We centred our campaign on the simplicity and essential nature of the cardless concept, emphasising how Bip.credit eliminates unnecessary complexities. The creative direction focused on the theme of “you and the card,” pairing this idea with minimalist visuals to highlight the streamlined experience and direct connection between the user and the app.