Karl.Worksツ
Design and Direction
Design and Direction
Vodafone — DRM
A digital-first campaign using everyday rewards to drive engagement and reinforce brand connection.
ReFrame 🇶🇦 — Exhibition identity
An exhibition identity and editorial system for a contemporary art event celebrating Qatari artists through motion, space, and storytelling.
Amnesty — Rights in older age
A global campaign challenging age-based stereotypes and amplifying older voices in the fight for human rights.
NSPCC — A safer way to play
A motion-led showreel for the NSPCC’s Game Safe Festival, designed to communicate online safety for young gamers through clarity, energy and restraint.
BIP.credit
— Cardless credit
A minimalist social campaign expressing the simplicity of cardless credit through focused, reduction-led design.
Sony WH-1000XM4 — European rollout
A social-first campaign translating a global product launch into local, platform-native content across Europe.
Arsenal FC — Supporter banners
A large-scale supporter project translating global fan culture into a unified stadium presence.
Nokia: No Time To Die
— 3310 launch
A social-first relaunch of an iconic phone, woven into cinematic storytelling and real-time audience engagement.
Sony World Photo Awards ‘22 — Global campaign
An evolved campaign identity re-energising a global photography platform while preserving its recognisable core.
Fortell.ai — Digital avatars
A human-centred identity for an AI character designed to communicate clearly across languages, cultures, and communitie
Sony World Photo Awards ‘21 — Global campaign
A social-led campaign celebrating access, diversity, and the power of photography on a global stage.
Arsenal FC — London Pride
A stadium-wide visual expression celebrating Arsenal’s London identity and its connection to local and global supporters.
ZV-E10 — Vlogging camera launch
A social-first launch system designed to introduce a creator-focused camera with clarity, pace, and modular storytelling.