Karl.Works

hello@karl.works
LinkedIn

Hi, there! Karl is a conceptual designer based in sunny London by the sea, creating motion-first campaigns for agencies and clients. Working on a freelance basis, he crafts visually engaging content across digital platforms — blending advertising creativity with marketing strategy.


Services

Brand
Campaign
Content
Motion
Social
Ai (of course)

UK Hospitality - 5 Years supporting the industry


To mark five years of advocacy, UK Hospitality needed a video that showcased their vital role in guiding the industry through major challenges — from policy shifts to the pandemic — while balancing human stories with measurable impact. I designed and edited a dynamic showreel that combined testimonial footage with animated statistics, highlighting the organisation’s influence over the past five years. The result was a celebratory yet informative piece that brought emotion, credibility, and clarity to UK Hospitality’s journey, tailored for events, internal comms, and social sharing.

Karl.Works

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