Karl.Works

hello@karl.works
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Hi, there! Karl is a conceptual designer based in sunny London by the sea, creating motion-first campaigns for agencies and clients. Working on a freelance basis, he crafts visually engaging content across digital platforms — blending advertising creativity with marketing strategy.


Services

Brand
Campaign
Content
Motion
Social
Ai (of course)

Karl.Works ツBased in sunny London by the sea.

UK Hospitality - 5 Years supporting the industry


Agency: UK Hospitality
Role: Design, Motion, Edit

The Challenge
To mark five years of advocacy, UK Hospitality needed a video that captured their vital role in supporting the industry through major challenges — from policy shifts to the pandemic. The goal was to create a showreel that balanced human stories with measurable impact.

The Response
I designed and edited a dynamic showreel combining testimonial footage with animated statistics, spotlighting UK Hospitality’s influence over the past five years. The result was a celebratory and informative piece that brought emotion, credibility, and clarity to the organisation’s journey — perfect for events, internal comms, and social sharing.




Karl.Works ツBased in sunny London by the sea.