Sony — ZV-E10 Launch
With the launch of the ZV-E10 — Sony’s compact mirrorless camera built for content creators — the brief was to develop a clean, social-first campaign that showcased its creator-friendly features, from interchangeable lenses and 4K video to advanced autofocus. I crafted a minimal, modular design system tailored for social, using motion graphics to spotlight headline specs like the bokeh switch and product versatility. The result was a cohesive, creator-first campaign that spoke to vloggers, streamers, and everyday shooters with clarity and precision.