Sony — ZV-E10 Launch
Agency: DentsuX
Role: Art Direction, Design, Motion, Social
The Challenge
With the launch of the ZV-E10 — a compact, mirrorless camera designed for content creators — Sony needed a clean and direct social campaign that highlighted its creator-friendly features, especially its interchangeable lens system, 4K video, and advanced autofocus. The goal: speak to vloggers, streamers, and everyday shooters in a clear, modern tone.
The Response
We crafted a minimal, modular design system tailored for social channels, focusing on feature-led storytelling and sharp visual clarity. Motion graphics were used to spotlight headline specs like 4K video, bokeh switch, and product versatility — all with a sleek, creator-first aesthetic. The result was a cohesive campaign that spoke to the ZV-E10’s audience with precision and simplicity.