Karl.Worksツ
Design and Direction
Design and Direction
ZV-E10 — Vlogging camera launch
Agency: DentsuX
Scope: Art Direction, Design, Motion, Social
The Challenge
With the launch of the ZV-E10, Sony set out to reach a broad creator audience — from vloggers and streamers to everyday shooters — with a product positioned around flexibility and ease of use. The challenge was to communicate advanced capability without technical overload, delivering a campaign that felt accessible, modern, and immediately legible within fast-moving social environments.
The Response
We developed a minimal, modular design system built specifically for social channels. Feature-led storytelling was broken into sharp, repeatable units, using motion and typography to surface key benefits with speed and precision. Rather than overwhelm with specifications, the system focused on clarity and rhythm — allowing creators to understand the camera’s versatility at a glance. The result was a cohesive, creator-first launch that balanced technical credibility with visual simplicity.