Karl.Worksツ

hello@karl.works
LinkedIn

Hi, there! Karl is a conceptual designer based in sunny London by the sea, creating motion-first campaigns for agencies and clients. Working on a freelance basis, he crafts visually engaging content across digital platforms — blending advertising creativity with marketing strategy.


Services

Brand
Campaign
Content
Motion
Social
Ai (of course)

Breast Cancer Now


Sony’s global launch of the Xperia 5IV needed a tailored approach for the UK market, reworking Tokyo-produced footage into a new script and edit that showcased the phone’s core features across TV, digital, and social. I created a 4K 16x9 film that paired Sony’s cinematic visuals with clear product storytelling, designed for broadcast and easily repurposed into social cut-downs. The result was a premium, performance-led spot that reinforced Sony’s identity in the smartphone space.

Karl.Worksツ

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