Karl.Worksツ

hello@karl.works
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Hi, there! Karl is a conceptual designer based in sunny London by the sea, creating motion-first campaigns for agencies and clients. Working on a freelance basis, he crafts visually engaging content across digital platforms — blending advertising creativity with marketing strategy.


Services

Brand
Campaign
Content
Motion
Social
Ai (of course)

Karl.Works ツBased in sunny London by the sea.

Sony — Xperia 5IV Launch


Agency: DentsuX
Role: Motion, Edit

The Challenge
Sony’s global launch of the Xperia 5IV required a tailored approach for the UK market. The original above-the-line shoot was produced in Tokyo, but the challenge was to rework the footage with a new script that highlighted the phone’s core features for a UK audience — across TV, digital, and social channels.

The Response
I created a new 4K 16x9 edit that brought Sony’s cinematic visuals to life while clearly showcasing key product features. The film was designed to be flexible — suitable for broadcast, online, and easily repurposed into cut-downs for social. The result was a premium, performance-led spot that reinforced Sony’s identity in the smartphone space.



Karl.Works ツBased in sunny London by the sea.