Karl.Worksツ

hello@karl.works
LinkedIn

Hi, there! Karl is a conceptual designer based in sunny London by the sea, creating motion-first campaigns for agencies and clients. Working on a freelance basis, he crafts visually engaging content across digital platforms — blending advertising creativity with marketing strategy.


Services

Brand
Campaign
Content
Motion
Social
Ai (of course)

Sony Word Photography Awards 2022


For its second year, the Sony World Photography Awards 2022 campaign needed a visual refresh that re-energised its global, inclusive positioning without losing recognisability. I introduced a refined design language built around bold editorial typography paired with carefully selected nominee photography, bringing clarity, pace, and renewed energy to the social campaign. The result was a compelling digital rollout that honoured the Awards’ core values of access, diversity, and storytelling, while giving 2022 its own distinctive visual voice.

Karl.Worksツ

hello@karl.works, LinkedInFull details, case studies, and references available on request.Back to top