Karl.Works^ツ

hello@karl.works
LinkedIn

Hi, there! Karl is a conceptual designer based in sunny London by the sea, creating motion-first campaigns for agencies and clients. Working on a freelance basis, he crafts visually engaging content across digital platforms — blending advertising creativity with marketing strategy.

Services

Brand
Campaign
Content
Motion
Social
Ai (of course)

Karl.Works ツ

Based ~~in sunny London~~ by the sea.

Sony Word Photography Awards 2021

Agency: DentsuX
Role: Art Direction, Design, Motion, Social

The Challenge
The Sony World Photography Awards have always been about access and visibility — free to enter, global in scope, and committed to showcasing diverse visual voices. The 2021 campaign needed to honour this mission while driving fresh entries from emerging photographers around the world.

The Response
We selected standout nominee images and created a dynamic series of social ads tailored for global distribution. Each visual led with the power of the image itself, framed by bold typography and motion to emphasise the Awards’ role in spotlighting the stories of our time. The campaign encouraged new photographers to submit their work — reinforcing the Awards’ reputation as a launchpad for creative careers.