Karl.Worksツ

hello@karl.works
LinkedIn

Hi, there! Karl is a conceptual designer based in sunny London by the sea, creating motion-first campaigns for agencies and clients. Working on a freelance basis, he crafts visually engaging content across digital platforms — blending advertising creativity with marketing strategy.


Services

Brand
Campaign
Content
Motion
Social
Ai (of course)

Sony WH-1000XM4


For the European rollout of the WH-1000XM4 headphones, Sony needed social-first assets that translated the global campaign into localised, market-ready content. I repurposed hero TV footage into a series of sleek, platform-optimised ads that spotlighted key features such as industry-leading noise cancellation and long battery life. Adapted across multiple languages and markets, the campaign balanced consistency with cultural relevance, resulting in a cohesive yet flexible rollout that drove product awareness across Europe.

Karl.Worksツ

hello@karl.works, LinkedInFull details, case studies, and references available on request.Back to top