Karl.Works^ツ

hello@karl.works
LinkedIn

Hi, there! Karl is a conceptual designer based in sunny London by the sea, creating motion-first campaigns for agencies and clients. Working on a freelance basis, he crafts visually engaging content across digital platforms — blending advertising creativity with marketing strategy.

Services

Brand
Campaign
Content
Motion
Social
Ai (of course)

Karl.Works ツ

Based ~~in sunny London~~ by the sea.

Sony WH-1000XM4

Agency: DentsuX
Role: Art Direction, Design, Motion, Social

The Challenge
For the European rollout of the WH-1000XM4 headphones, Sony needed a set of social-first assets that translated the global campaign into localised, market-ready content. The goal was to maximise the impact of their above-the-line TV shoot while adapting it for shorter formats and multiple languages.

The Response
We repurposed hero TV footage into a series of sleek, platform-optimised social assets — each tailored to highlight the product’s standout features like industry-leading noise cancellation and long battery life. Working across multiple languages and markets, we ensured the creative remained consistent while culturally relevant. The result was a cohesive yet flexible campaign that helped drive product awareness across Europe.