Karl.Worksツ

hello@karl.works
LinkedIn

Hi, there! Karl is a conceptual designer based in sunny London by the sea, creating motion-first campaigns for agencies and clients. Working on a freelance basis, he crafts visually engaging content across digital platforms — blending advertising creativity with marketing strategy.


Services

Brand
Campaign
Content
Motion
Social
Ai (of course)

Karl.Works ツBased in sunny London by the sea.

Reckitt — Digital Product Design

Agency: SomeBrightSpark
Role: User Experience, User Interface, Identity, Wireframe, Prototype

The Challenge
Reckitt required a new digital product experience to support internal teams with high-stakes decision making during the COVID-19 pandemic. The tool needed to be fast, clear, and compliant — designed to simplify complex workflows across multiple teams and geographies.

The Response
I helped lead the UX and UI design across wireframes, prototypes, and final delivery, ensuring everything aligned with Reckitt’s evolving brand standards. The interface focused on clarity and usability, making key information easy to access while reducing cognitive load. The result: a practical, well-structured internal platform that enabled teams to work smarter and faster at a critical time.






Wireframe and prototype




Login and intro


Interactive map showing user locations and UGC

Karl.Works ツBased in sunny London by the sea.