Karl.Worksツ

Product & UI

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Motion & Video
Brand & Content

Adzu — Deploying digital ads at scale

Client: Code Worldwide
Role: User Experience, User Interface, Identity

The Challenge
Adzu is a SaaS platform designed to streamline the production and deployment of marketing materials at scale. The task was to create a UI that reflected the product’s core promise — making the complex feel effortless. The experience needed to be highly functional, yet visually elegant and easy to navigate.

The Response
I designed a clean, intuitive interface and brand identity that supported seamless interaction, allowing users to focus on execution without friction. The UI guides users through asset creation and campaign delivery with clarity and simplicity. Now used by brands like Mercedes, British Airways and Expedia, Adzu empowers global teams to produce, adapt and distribute marketing at speed.

Reckitt — Digital Product Design

Agency: SomeBrightSpark
Role: User Experience, User Interface, Identity, Wireframe, Prototype

The Challenge
During the COVID-19 pandemic, Reckitt rebranded and launched via a online global interactive event. The online event needed to be fast, clear, and compliant — designed to simplify live events across different timezones bring people together under one hub.

The Response
I helped lead the UX and UI design across wireframes, prototypes, and final delivery, ensuring everything aligned with Reckitt’s evolving brand. The interface focused on clarity and usability, making key information easy to access while reducing clutter. The result: a practical, well-structured internal platform that enabled teams to come together.



Wireframe and prototype
Login and intro
Interactive map showing user locations and UGC