Karl.Worksツ
Design and Direction
Design and Direction
Nokia: No Time To Die
— 3310 launch
Agency: Grey Social
Scope: Art Direction, Identity, Design, Motion, Social
The Challenge
Nokia’s social campaign for No Time to Die was delayed by the pandemic, disrupting momentum around the launch of the reimagined Nokia 3310. With a new premiere date confirmed, the challenge was to reintroduce an instantly recognisable cultural icon in a way that felt current — aligning the phone’s legacy with the modern Bond universe, without relying on traditional launch tropes or technical storytelling.
The Response
We created a live, social-first mini-series that followed Nomi’s mission as it unfolded in real time across four global cities. Key scenes were filmed with Lashana Lynch in a single day, supported by curated footage to complete the narrative. Rather than foregrounding specifications, the Nokia 3310 was integrated as a narrative device — appearing naturally within moments of action and communication. The result was a launch that treated the phone as a symbol of resilience and reliability, blending nostalgia with contemporary storytelling at the pace of social.