Karl.Works

hello@karl.works
LinkedIn

Hi, there! Karl is a conceptual designer based in sunny London by the sea, creating motion-first campaigns for agencies and clients. Working on a freelance basis, he crafts visually engaging content across digital platforms — blending advertising creativity with marketing strategy.


Services

Brand
Campaign
Content
Motion
Social
Ai (of course)

M&S — Christmas Launch


In the lead-up to Christmas, M&S wanted to showcase their festive food and product range through an immersive brand experience, brought to life across YouTube and paid social. We captured footage from a specially designed grotto-style launch event and transformed it into a suite of polished ads and social assets. Joyful yet premium, the content highlighted products with warmth and wonder, delivering a flexible campaign that carried the spirit of the M&S Christmas brand across multiple channels.

Karl.Works

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