M&S — Christmas Launch
Client: Grey Social
Role: Art direction, Motion
The Challenge
In the lead-up to Christmas, M&S wanted to showcase their festive food and product range through an immersive brand experience. The campaign required high-quality video content that could bring the seasonal magic to life across YouTube and paid social — fast, festive, and format-ready.
The Response
We captured footage from a specially designed grotto-style launch event and transformed it into a suite of polished YouTube ads and social assets. Each piece was crafted to feel joyful and premium, highlighting the products while carrying the warmth and wonder of the M&S Christmas brand. The result was a flexible set of campaign assets that delivered impact across multiple channels.