Karl.Worksツ
Design and Direction
Design and Direction
The Jugged Hare
— Relaunch
Client: Grey Social
Scope: Art direction, Design
The Challenge
Tucked away on the edge of East London, The Jugged Hare is known for its award-winning food, exceptional wine, and strong focus on British game and foraged ingredients. With the pub relaunching, the task was to honour its wild, seasonal ethos while creating a striking visual campaign that would stand out both in-venue and across digital platforms.
The Response
We created a visual world rooted in the pub’s core ingredients — featuring dramatic, almost mythic scenes of local British animals paired with crafted copylines. The result was a powerful blend of heritage and storytelling that reflected The Jugged Hare’s elevated but grounded approach to game cuisine. The campaign helped reintroduce the pub with a sense of place, character, and appetite.