INEOS — Grenadier Launch
The INEOS Grenadier — a purpose-built off-road utility vehicle and spiritual successor to the original Land Rover Defender — needed a full brand identity and social launch campaign before the vehicle itself had even been built. At Grey Social, we developed a bold, no-nonsense brand world that reflected the Grenadier’s positioning: tough, functional, and built for real use. Working with renders, sketches, and strategic messaging, we crafted launch content that teased the vehicle’s promise and built early momentum online, laying the foundations for a product that would go on to define a new category in modern off-road utility.