Karl.Works^ツ

hello@karl.works
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Hi, there! Karl is a conceptual designer based in sunny London by the sea, creating motion-first campaigns for agencies and clients. Working on a freelance basis, he crafts visually engaging content across digital platforms — blending advertising creativity with marketing strategy.

Services

Brand
Campaign
Content
Motion
Social
Ai (of course)

Karl.Works ツ

Based ~~in sunny London~~ by the sea.

INEOS — Grenadier Launch

Client: Grey Social
Role: Art direction, Design, Motion

The Challenge
The INEOS Grenadier is a purpose-built off-road utility vehicle — envisioned as the spiritual successor to the original Land Rover Defender. At Grey Social, we were brought on to develop a full brand identity and launch campaign for social. The biggest challenge? The vehicle hadn’t even been built yet.

The Response
We crafted a bold, no-nonsense brand world that matched the Grenadier’s positioning — tough, functional, and built for real use. Working with renders, sketches, and strategic messaging, we created launch content that teased the vehicle’s promise while building early momentum online. The identity laid the groundwork for a product that would later go on to define a new category in modern off-road utility.