HSBC — Navigator Report
HSBC’s annual Navigator report surveys over 9,000 global business leaders to uncover emerging challenges and opportunities in international trade. I was tasked with branding the report and creating digital-first promotional assets that transformed complex insights into compelling visual storytelling. The resulting identity drew inspiration from the energy of handwritten annotations — echoing how leaders actively mark up key takeaways — and was brought to life through motion graphics and dynamic layouts that spotlighted stats and trends in a clear, engaging, and highly shareable format.