Karl.Works^ツ

hello@karl.works
LinkedIn

Hi, there! Karl is a conceptual designer based in sunny London by the sea, creating motion-first campaigns for agencies and clients. Working on a freelance basis, he crafts visually engaging content across digital platforms — blending advertising creativity with marketing strategy.

Services

Brand
Campaign
Content
Motion
Social
Ai (of course)

Karl.Works ツ

Based ~~in sunny London~~ by the sea.

HSBC — Navigator Report

Client: Grey Social
Role: Art direction, Design, Motion

The Challenge
HSBC’s annual Navigator report surveys over 9,000 global business leaders to uncover emerging challenges and opportunities in international trade and commerce. The brief was to brand the report and develop digital-first promotional assets that could translate complex insights into compelling visual storytelling.

The Response
We created a bold visual identity inspired by the energy of handwritten annotations — echoing the way business leaders might actively mark up important takeaways. The digital campaign used motion graphics and dynamic layouts to spotlight key stats and trends, delivering the report’s insights in a clear, engaging, and shareable format.