Hakkasan — Post-Covid Relaunch
As Hakkasan prepared to reopen post-Covid, the challenge was to reignite a sense of awe and intrigue through social ads — filmed under strict distancing restrictions while still delivering elegance and edge. I directed and edited a series of cinematic spots, each with a distinct visual theme — Film Noir, Anime, and Magical Realism — crafted to reintroduce the brand with atmosphere, storytelling, and just the right touch of mystery. Despite production constraints, the result was a striking, modern relaunch for a legendary name.