Fortell.ai
Agency: Fortell.ai
Role: Art Direction, Design, Identity, Product, Motion
The Challenge
Fortell.ai aimed to develop a brand identity for their innovative AI character, designed to communicate across diverse languages and cultural backgrounds. The avatar’s purpose is to engage with underprivileged communities, addressing medical and societal questions and needs.
The Response
I crafted a visual identity centred around the concept of two overlapping speech bubbles, symbolising the transparent and collaborative interaction between the avatar and its users. This design choice reflects the seamless integration of diverse voices and perspectives. The overall brand identity was kept clean, simple, and modern, ensuring it was approachable and relatable to all audiences.