Clearpay / Afterpay — Global Holiday Campaigns

Client: Stink Studios
Role: Art Direction, Design

The Challenge
In the lead-up to peak retail season — spanning Black Friday, Christmas, Boxing Day, and New Year — Clearpay (UK) and Afterpay (global) needed a consistent campaign identity that could be adopted across local markets. The main challenge? Creating a flexible visual system without knowing specific products or photography in advance, while ensuring brand consistency across digital, print, and OOH.

The Response
I developed a clear, high-impact design framework with strict styling and colour usage, enabling markets to localise content while staying on brand. The toolkit included adaptable templates and visual rules to maintain cohesion — allowing regions from Sydney to London to roll out campaigns confidently, without sacrificing consistency or clarity.