Karl.Worksツ
Design and Direction
Design and Direction
Döner Shack —
Kebaps
Client: MEMO
Scope: Design, Motion
The Challenge
To support the launch of new kebaps in Manchester, Döner Shack needed social content that could move quickly, stand out in crowded feeds, and stay unmistakably on brand. The brief called for flexible, graphic-led creative that could adapt across platforms while maintaining momentum and consistency.
The Response
I designed a series of bold, graphic-led motion and static assets built specifically for social. High-contrast layouts, punchy typography, and fast-paced motion created a system that was easy to roll out across Instagram, Stories, and TikTok formats. The result was a set of adaptable launch assets that brought energy and visibility to the opening — reinforcing Döner Shack’s modern, fast-casual positioning through clarity and pace rather than excess.