Karl.Worksツ

hello@karl.works
LinkedIn

Hi, there! Karl is a conceptual designer based in sunny London by the sea, creating motion-first campaigns for agencies and clients. Working on a freelance basis, he crafts visually engaging content across digital platforms — blending advertising creativity with marketing strategy.


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Brand
Campaign
Content
Motion
Social
Ai (of course)

Clearpay — Global Holiday Campaigns


Ahead of the peak retail season — including Black Friday, Christmas, Boxing Day, and New Year — Clearpay (UK) and Afterpay (global) needed a flexible yet consistent campaign identity that local markets could adopt, despite having no confirmed products or photography upfront. I created a bold, high-impact design system with strict styling rules and colour usage, ensuring brand consistency across digital, print, and OOH. The final toolkit empowered regions from Sydney to London to confidently localise assets while maintaining a cohesive visual identity.

Karl.Worksツ

hello@karl.works, LinkedInFull details, case studies, and references available on request.Back to top