Burger&Lobster
Client: CAB Hospitality
Role: Art direction, copywriting, Design
The Challenge
CAB Hospitality needed ongoing social content for Burger & Lobster that was visually striking, on-brand, and easily deployable across platforms. Working with existing photography and campaign direction, the task was to craft posts that grabbed attention and kept the brand’s tone of voice fresh and engaging.
The Response
I developed a series of assets that combined bold copywriting with punchy layouts, repurposing existing visuals into impactful social content. Whether highlighting seasonal offers, hero dishes, or brand personality, each post was designed to maximise visual impact and engagement while staying true to Burger & Lobster’s distinctive style.