Karl.Worksツ
Design and Direction
Design and Direction
Burger&Lobster
— Social content
Client: CAB Hospitality
Scope: Art direction, Copywriting, Design
The Challenge
CAB Hospitality needed a steady stream of social content for Burger & Lobster that could live comfortably within the brand’s established visual world while remaining flexible, attention-grabbing, and easy to deploy across platforms. Working with existing photography and campaign direction, the challenge was to keep the feed feeling fresh without diluting the brand’s distinctive tone.
The Response
I developed a repeatable system of social assets that paired bold, conversational copy with punchy layouts and disciplined use of typography. Existing imagery was reworked into clear, high-impact posts designed to perform across multiple formats. Whether promoting seasonal moments, hero dishes, or brand personality, the work prioritised clarity, rhythm, and consistency — ensuring Burger & Lobster’s social presence stayed confident, recognisable, and engaging over time.