Breast Cancer Now
Open Creates brought me on to produce a rapid-fire 15-second YouTube ad for Breast Cancer Now, raising awareness of advances in treatment. The challenge was fitting a clear, emotionally resonant narrative into such a tight format while keeping it visually impactful. I crafted a fast-paced edit that delivered the message with clarity and urgency, even building a microscope scene entirely from scratch to illustrate scientific progress. Every frame and word was designed to earn its place, resulting in a short but powerful spot optimised for ad placements and maximum attention.