Agency: Open Creates
Role: Edit, Motion
The Challenge
Open Creates tasked me with producing a rapid-fire 15-second YouTube ad for Breast Cancer Now — designed to raise awareness around advances in treatment. The challenge was fitting a clear narrative into an ultra-tight format while keeping it emotionally resonant and visually impactful.
The Response
I crafted a fast-paced edit that delivered key messaging with clarity and urgency. One of the toughest scenes — a microscope shot illustrating scientific progress — was built entirely from scratch to anchor the story visually. Every frame and word had to earn its place, resulting in a short but powerful spot optimised for ad placements and maximum attention.