Amnesty — Rights in older age
Agency: Distillery
Role: Art Direction, Identity, Motion
The Challenge
Growing old gracefully is outdated when basic human rights are at stake. Elder abuse is a global violation, often overshadowed by stereotypes or pity. Yet, older individuals are leading advocates in movements like climate action, LGBT+ rights, and anti-disappearance campaigns, refusing to be silenced.
The Response
Amnesty International, in partnership with the agency Distillery, launched the "Age Loud" campaign to advocate for a UN convention protecting elder rights. We crafted a robust brand identity and a multilingual logo, alongside a showreel that spotlights the global challenges faced by the elderly. This initiative, already active in regions from Nigeria to South Korea, amplifies the voices of older human rights defenders worldwide.
BIP — Cardless Credit
Agency: DentsuX
Role: Design, Motion, Social
The Challenge
Bip.credit stands out as the only cardless banking app on the market, characterised by a minimalist and sharp brand identity with a select palette of contrasting colours. We were tasked with creating a social campaign that aligned with this distinct style.
The Response
We centred our campaign on the simplicity and essential nature of the cardless concept, emphasising how Bip.credit eliminates unnecessary complexities. The creative direction focused on the theme of “you and the card,” pairing this idea with minimalist visuals to highlight the streamlined experience and direct connection between the user and the app.
Nokia: No Time To Die
Agency: Grey Social
Role: Art Direction, Identity, Design, Motion, Social
The Challenge
Nokia’s 007 movie social campaign faced delays due to the pandemic, requiring an adaptive approach. With a new premiere date set, we launched real-time social stories featuring Nomi’s mission across various cities, all captured using the Nokia 8.3 5G.
The Response
We developed a mini-social-series allowing audiences to follow Nomi’s mission live as she traveled through four cities worldwide. We filmed key scenes with Lashana Lynch in a single day, portraying Nomi, and supplemented these with curated stock footage to complete the narrative. We integrated UI elements from the Nokia phone in scenes where 007 utilised the device, seamlessly blending the campaign with the product’s features.
Arsenal FC - Supporter banners
Client: Arsenal FC
Role: Design
The Challenge
For Arsenal FC, the task was to redesign supporter banners that not only capture the immense passion of its global fanbase but also align with the team’s iconic brand. These designs needed to be suitable for large format printing, ensuring visibility and impact across the expansive Emirates Stadium.
The Response
In collaboration with Arsenal, I created designs for 187 banners and flags, representing 150 official supporter groups from every continent. The artwork embodies the vibrant enthusiasm of fans worldwide while staying true to Arsenal’s rich heritage. Each banner was meticulously handmade and photographed to capture an authentic, dynamic flag effect, echoing the historic language of football iconography that resonates deeply with both local and international supporters.
Reckitt — Digital Product Design
Agency: SomeBrightSpark
Role: User Experience, User Interface, Identity, Wireframe, Prototype
The Challenge
During the COVID-19 pandemic, Reckitt rebranded and launched via a online global interactive event. The online event needed to be fast, clear, and compliant — designed to simplify live events across different timezones bring people together under one hub.
The Response
I helped lead the UX and UI design across wireframes, prototypes, and final delivery, ensuring everything aligned with Reckitt’s evolving brand. The interface focused on clarity and usability, making key information easy to access while reducing clutter. The result: a practical, well-structured internal platform that enabled teams to come together.