Karl.Worksツ

hello@karl.works
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Hi, there! Karl is a conceptual designer based in sunny London by the sea, creating motion-first campaigns for agencies and clients. Working on a freelance basis, he crafts visually engaging content across digital platforms — blending advertising creativity with marketing strategy.


Services

Brand
Campaign
Content
Motion
Social
Ai (of course)

Karl.Works ツBased in sunny London by the sea.

Bluezone — Life insurance redefined


Client: Bluezone Insurance
Role: Art Direction, Branding, Design, UX, UI

The Challenge
Bluezone is a startup specialising in life insurance for people with chronic conditions — including Type 1 and Type 2 diabetes, prediabetes, high BMI, high blood pressure, and high cholesterol. The challenge was to build a brand and product interface that communicated trust, simplicity, and inclusion — fast.

The Response
In a five-day sprint, we developed a clean, confident brand and digital experience designed to support market testing and MVP validation. The identity balanced clarity with approachability, while the UI made it easy for users to explore coverage and apply with minimal friction. Since launch, Bluezone has grown into an industry standard in diabetic life insurance — proof that good design can drive trust in underserved markets.















Karl.Works ツBased in sunny London by the sea.