Karl.Worksツ
Design and Direction
Design and Direction
BIP.credit
— Cardless credit
Agency: DentsuX
Scope: Design, Motion, Social
The Challenge
Bip.credit entered the market as the only cardless credit app, defined by a sharp, minimalist brand identity and a tightly controlled colour palette. The challenge was to translate this clarity into social-first communication — creating work that felt distinctive and ownable, while explaining a new financial behaviour without adding friction or visual noise.
The Response
We developed a social campaign built around reduction and focus. The creative centred on the relationship between the user and the cardless experience itself — stripping away unnecessary elements to reflect how Bip.credit removes complexity from everyday credit. Minimal compositions, high-contrast colour, and disciplined motion were used to reinforce the idea of direct connection and ease, resulting in a campaign that communicated confidence through simplicity rather than explanation.