BIP
Bip.credit, the only cardless banking app on the market, is defined by a minimalist, high-contrast brand identity. I was tasked with creating a social campaign that echoed this distinct style while communicating the simplicity of a card-free experience. The creative centred on the theme of “you and the card,” using pared-back visuals to highlight how Bip.credit strips away unnecessary complexity and creates a direct, seamless connection between user and app.