Aubaine - Veganuary
Client: Aubaine
Role: Art Direction, Design
The Challenge
To launch their first all-vegan menu for Veganuary, Aubaine needed a campaign that felt both on-brand and unmistakably plant-based. The creative had to align with the restaurant’s refined aesthetic while clearly signalling a shift in ingredients — without losing appetite appeal.
The Response
We led with the tagline “New Year, New You” and built a visual identity around a rich, leafy texture — full of freshness, depth, and green vibrancy. The design rolled out across digital platforms, CRM, and print, giving the campaign a cohesive, organic feel that celebrated flavour without compromise.