Karl.Worksツ

hello@karl.works
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Hi, there! Karl is a conceptual designer based in sunny London by the sea, creating motion-first campaigns for agencies and clients. Working on a freelance basis, he crafts visually engaging content across digital platforms — blending advertising creativity with marketing strategy.


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Arsenal FC — Gay Gooners


To mark the 10-year anniversary of the GayGooners at London Pride — the first official football fan group to march — Arsenal FC commissioned a motion graphic reel to play on their Pride parade bus, celebrating both fan voices and the club’s commitment to inclusion. I created a bold, expressive animation that wove together member quotes, Pride visuals, and Arsenal branding. Designed for large-scale display on a moving vehicle, the reel served as a vibrant tribute to visibility and solidarity in football culture.

Karl.Worksツ

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