Karl.Works^ツ

hello@karl.works
LinkedIn

Hi, there! Karl is a conceptual designer based in sunny London by the sea, creating motion-first campaigns for agencies and clients. Working on a freelance basis, he crafts visually engaging content across digital platforms — blending advertising creativity with marketing strategy.

Services

Brand
Campaign
Content
Motion
Social
Ai (of course)

Karl.Works ツ

Based ~~in sunny London~~ by the sea.

Arsenal - Pride

Client: Arsenal FC
Role: Art Direction, Design, Motion

The Challenge
In June 2022, the GayGooners marked a decade of support and visibility at London Pride — a historic milestone, being the first official football fan group to march. Arsenal FC wanted to honour this moment with a motion graphic reel to play on their Pride parade tour bus, celebrating fan voices and the club’s ongoing commitment to inclusion.

The Response
I created a bold, expressive motion reel that spotlighted the GayGooners’ journey, weaving together quotes from members, Pride visuals, and Arsenal branding. Designed for large-scale display on the moving bus, the reel amplified both celebration and solidarity — a moving tribute to visibility in football culture.