Amnesty — Rights in older age
Growing old gracefully is outdated when basic human rights are at stake. Elder abuse is a global violation, too often hidden behind stereotypes or pity, yet older individuals remain powerful voices in movements from climate action to LGBT+ rights. To help amplify those voices, Amnesty International partnered with Distillery to launch the Age Loud campaign, advocating for a UN convention to protect elder rights. We developed a bold brand identity and multilingual logo, supported by a showreel that highlights the global challenges faced by older people. Already live in regions from Nigeria to South Korea, the campaign elevates elder human rights defenders and ensures they cannot be ignored.