Karl.Worksツ

Design & Direction

Ai





Samsung — NEO QLED 8K

Agency: BMB
Role: Ai, design, storyboard artist

The Challenge
The brief was to visualise a TVC and social campaign that showcased the exceptional picture quality of Samsung’s NEO QLED 8K, built around the proposition “The TV that takes you anywhere you want to go.

The Response
Leveraging Adobe Firefly, I developed a series of consistent and visually rich storyboards that captured each narrative world. I experimented with character design, wardrobe, and environment generation, often combining multiple AI renders, refining compositions, and applying colour correction to achieve seamless consistency and visual focus across each scene.