Adzu
Adzu is a SaaS platform built to streamline the production and deployment of marketing materials at scale, with the challenge of creating a UI that made the complex feel effortless. I designed a clean, intuitive interface and brand identity that balanced high functionality with visual elegance, guiding users through asset creation and campaign delivery with clarity and simplicity. Now adopted by brands such as Mercedes, British Airways and Expedia, Adzu empowers global teams to produce, adapt and distribute marketing at speed.