Adzu — Deploying digital ads at scale
Client: Code Worldwide
Role: User Experience, User Interface, Identity
The Challenge
Adzu is a SaaS platform designed to streamline the production and deployment of marketing materials at scale. The task was to create a UI that reflected the product’s core promise — making the complex feel effortless. The experience needed to be highly functional, yet visually elegant and easy to navigate.
The Response
I designed a clean, intuitive interface and brand identity that supported seamless interaction, allowing users to focus on execution without friction. The UI guides users through asset creation and campaign delivery with clarity and simplicity. Now used by brands like Mercedes, British Airways and Expedia, Adzu empowers global teams to produce, adapt and distribute marketing at speed.