Karl is a conceptual designer based in sunny London by the sea. He works on a freelance and contract basis, crafting visually engaging, multi-platform content that blends creativity with technical precision. Versatile and adaptable, he designs for digital and social spaces, creating impactful visuals that capture attention and drive engagement.
Bank, Bang & Olufsen, and Pandora. The Nordic approach to design, with its focus on precision, minimalism and clarity, had a strong influence on his work. Leading creative output across multiple disciplines, he refined his ability to adapt and innovate across platforms, delivering high-end digital, social and motion-based projects. From there, he moved to Toronto, Canada, where he became Design Director at
Client Experience
Amnesty
Arsenal FC
AFL
Bang & Olufsen
BP
British Airways
British Army
Cadbury
Carling
Danske Bank
DFDS
ESPN
Ford
Ford Money
Honda
HSBC
Ineos
Jaguar Land Rover
Kleinwort Hambros
M&S
Mercedes-Benz
Pandora
Puma
Radisson
Schweppes
Sony
Telstra
Tim Hortons
Latest Projects
Afterpay/Clearpay — Global social campaign
Afterpay’s end-of-season campaign needed to span multiple key shopping events, from Black Friday and early November sales to Christmas, Boxing Day, and New Year. It also had to resonate across diverse markets, including the US, EU, and ANZ, while staying within strict brand guidelines.
We developed a series of adaptable campaign templates designed to flex across digital and OOH media placements. This approach ensured consistency across regions and shopping moments while maintaining a strong, recognisable Afterpay brand presence.
Agency: Stink Studios
Year: 2024
Amnesty — Rights in older age
Growing old gracefully is outdated when basic human rights are at stake. Elder abuse is a global violation, often ignored due to stereotypes or pity. Yet, older individuals remain vocal, leading movements in climate action, LGBT+ rights, and anti-disappearance campaigns, refusing to be silenced.
Amnesty, in partnership with Distillery, launched “Age Loud” to push for a UN convention on elder rights. We created a bold brand identity, a multilingual logo, and a showreel highlighting global challenges. Active from Nigeria to China, the campaign amplifies older human rights defenders worldwide.
Agency: Distillery
Year: 2024
Arsenal FC — Supporter banners
For Arsenal FC, the task was to redesign supporter banners that not only capture the immense passion of its global fanbase but also align with the team’s iconic brand. These designs needed to be suitable for large format printing, ensuring visibility and impact across the expansive Emirates Stadium.
Working with Arsenal, I designed 187 banners and flags for 150 official supporter groups worldwide. Each piece reflects the club’s rich heritage and fan enthusiasm. Handmade and photographed for authenticity, the designs echo football’s historic visual language, uniting local and international supporters.
Year: 2024
Sony — Global social campaigns
An iconic Japanese electronics brand, managed by Sony and in partnership with agency DentsuX, faced the challenge of repurposing extensive above-the-line content for digital and social platforms. The task was to transform existing footage into engaging stories suitable for a global audience across multiple languages.
Collaborating with DentsuX, I led the transformation of traditional media into social content. I crafted stories from existing footage, presented concepts to Sony, and directed the creative approach. I also developed master templates, ensuring consistency and maximizing impact across digital platforms.
Agency: DentsuX
Year: 2024
NSPCC — A safer way to play
The Game Safe Festival was created to address the rising need for a safer online space for the 89% of UK children who play video games. With online risks increasing, the festival combines fun with essential protective measures in gaming.
In partnership with Open Creates, I developed a showreel showcasing the festival’s themes of community, collaboration, and creativity. Featuring diverse young gamers, the visuals capture excitement while reinforcing the festival’s commitment to online safety.
Agency: Open Creates
Year: 2024
Fortell.ai
Fortell.ai sought to create a brand identity for its AI character, designed to communicate across languages and cultures. The avatar’s role was to engage with underprivileged communities, addressing medical and societal questions with clarity and empathy.
I designed a visual identity inspired by two overlapping speech bubbles, representing transparent, collaborative interaction. This concept reinforced the AI’s role in bridging voices and perspectives. The branding remained clean, modern, and approachable, ensuring accessibility for all audiences.
Year: 2024
BIP — Cardless Credit
Bip.credit is the only cardless banking app on the market, defined by a sharp, minimalist brand and a bold, contrasting colour palette. We were tasked with crafting a social campaign that seamlessly aligned with its distinct visual identity.
We built the campaign around the simplicity of going cardless, showing how Bip.credit removes unnecessary steps. The theme, “you and the card,” was paired with minimalist visuals to emphasise the direct, streamlined connection between the user and the app.
Agency: DentsuX
Year: 2024
Nokia — No Time To Die
Nokia’s 007 movie social campaign was delayed by the pandemic, requiring a flexible approach. When the new premiere date was set, we launched real-time social stories featuring Nomi’s mission across key cities, all filmed with the Nokia 8.3 5G.
We created a mini-series where audiences followed Nomi’s mission live. Key scenes with Lashana Lynch were filmed in a day, enhanced with stock footage. Nokia’s UI elements were integrated into moments where 007 used the device, seamlessly linking the product to the story.
Agency: Grey Social
Year: 2024
M&S — Christmas social
M&S needed a Christmas social campaign that engaged their audience while also working as adaptable social ads to attract new customers. The content had to feel festive, premium, and unmistakably M&S, while remaining flexible across formats.
Working with M&S, we developed a series of visually rich social campaigns tailored for organic engagement and paid reach. The content was designed to resonate with M&S’s audience while being adaptable for wider ad placements, ensuring impact.
Agency: Grey Social
Year: 2023