Amnesty — Rights in older age
Growing old gracefully is outdated when basic human rights are at stake. Elder abuse is a global violation, too often hidden behind stereotypes or pity, yet older individuals remain powerful voices in movements from climate action to LGBT+ rights. To help amplify those voices, Amnesty International partnered with Distillery to launch the Age Loud campaign, advocating for a UN convention to protect elder rights. We developed a bold brand identity and multilingual logo, supported by a showreel that highlights the global challenges faced by older people. Already live in regions from Nigeria to South Korea, the campaign elevates elder human rights defenders and ensures they cannot be ignored.
Breast Cancer Now
Open Creates brought me on to produce a rapid-fire 15-second YouTube ad for Breast Cancer Now, raising awareness of advances in treatment. The challenge was fitting a clear, emotionally resonant narrative into such a tight format while keeping it visually impactful. I crafted a fast-paced edit that delivered the message with clarity and urgency, even building a microscope scene entirely from scratch to illustrate scientific progress. Every frame and word was designed to earn its place, resulting in a short but powerful spot optimised for ad placements and maximum attention.
NSPCC: A safer way to play
The Game Safe Festival was created in response to the urgent need for a safer online environment for the 89% of UK children who play video games amidst increasing online harms. In collaboration with Open Creates, I developed a showreel that brought the festival’s core themes of community, collaboration, and creativity to life. Featuring diverse children immersed in gaming, the storyboard captured both the excitement of play and the importance of protection, positioning the festival as a vital step toward safeguarding young gamers.
Clearpay — Global Holiday Campaigns
Ahead of the peak retail season — including Black Friday, Christmas, Boxing Day, and New Year — Clearpay (UK) and Afterpay (global) needed a flexible yet consistent campaign identity that local markets could adopt, despite having no confirmed products or photography upfront. I created a bold, high-impact design system with strict styling rules and colour usage, ensuring brand consistency across digital, print, and OOH. The final toolkit empowered regions from Sydney to London to confidently localise assets while maintaining a cohesive visual identity.
Arsenal FC — Gay Gooners
To mark the 10-year anniversary of the GayGooners at London Pride — the first official football fan group to march — Arsenal FC commissioned a motion graphic reel to play on their Pride parade bus, celebrating both fan voices and the club’s commitment to inclusion. I created a bold, expressive animation that wove together member quotes, Pride visuals, and Arsenal branding. Designed for large-scale display on a moving vehicle, the reel served as a vibrant tribute to visibility and solidarity in football culture.
Arsenal FC — Support banners
For Arsenal FC, I was tasked with redesigning supporter banners that captured the immense passion of its global fanbase while staying true to the club’s iconic brand. The challenge was creating designs suitable for large-format printing, ensuring impact across the vast Emirates Stadium. Working closely with Arsenal, I developed 187 banners and flags for 150 official supporter groups worldwide. Each piece balanced vibrant fan enthusiasm with the club’s rich heritage, meticulously handmade and photographed to evoke a dynamic flag effect — echoing the historic language of football iconography and resonating with both local and international supporters.
Adzu
Adzu is a SaaS platform built to streamline the production and deployment of marketing materials at scale, with the challenge of creating a UI that made the complex feel effortless. I designed a clean, intuitive interface and brand identity that balanced high functionality with visual elegance, guiding users through asset creation and campaign delivery with clarity and simplicity. Now adopted by brands such as Mercedes, British Airways and Expedia, Adzu empowers global teams to produce, adapt and distribute marketing at speed.
Fortell.ai
Fortell.ai needed a brand identity for their innovative AI character, designed to communicate across languages and cultures while supporting underprivileged communities with medical and societal questions. I developed a visual identity built around two overlapping speech bubbles, symbolising transparent, collaborative interaction between the avatar and its users. Clean, simple, and modern, the design ensures the brand feels approachable and relatable to a wide and diverse audience.
BIP
Bip.credit, the only cardless banking app on the market, is defined by a minimalist, high-contrast brand identity. I was tasked with creating a social campaign that echoed this distinct style while communicating the simplicity of a card-free experience. The creative centred on the theme of “you and the card,” using pared-back visuals to highlight how Bip.credit strips away unnecessary complexity and creates a direct, seamless connection between user and app.