Karl is a designer based in sunny London by the sea.
He partners with brands, agencies and creative teams to craft visually engaging, multi-platform content that blends creativity with technical precision. Versatile and adaptable, he designs for digital and social spaces, creating impactful visuals that capture attention and drive engagement.
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- Digital campaigns
- Motion design
- Brand identity systems
- Social content that converts
- Conceptual design
- Fast, clean rollout
- High-volume content systems
- Flexible support for creative and strategy teams
Adzu
Air Canada
Amnesty International
Arsenal FC
Aubaine
Australian Football League
Bang & Olufsen
Bluezone Insurance
BIP
Breast Cancer Now
British Airways
British Army
Butlin’s
Burger&Lobster
Cadbury
Carling
Clearpay
Danske Bank
Exolum
Ford Money
Fortell
Hakkasan
Honda
HSBC
Ineos
Jaguar Land Rover
Kleinwort Hambros
M&S
Mercedes-Benz
Nokia
NSPCC
Pandora
Puma
Radisson
Reckitt
Schweppes
Sony
Telstra
Tim Hortons
UK Hospitality
Unilever
Volvo
AMV BBDO
DDB
DentsuX
Distillery
GTB
Grey
Hi Mum! Said Dad
Holler
JWT
Leo Burnett
McCann
Ogilvy
Poke
Publicis
Sapient
Rapp
Saatchi&Saatchi
Spark44
Stink Studios
Super Union
TMW Unlimited
Wunderman
Y&R
Agency: Open Creates
Role: Edit, Motion
The Challenge
Open Creates tasked me with producing a rapid-fire 15-second YouTube ad for Breast Cancer Now — designed to raise awareness around advances in treatment. The challenge was fitting a clear narrative into an ultra-tight format while keeping it emotionally resonant and visually impactful.
The Response
I crafted a fast-paced edit that delivered key messaging with clarity and urgency. One of the toughest scenes — a microscope shot illustrating scientific progress — was built entirely from scratch to anchor the story visually. Every frame and word had to earn its place, resulting in a short but powerful spot optimised for ad placements and maximum attention.
Amnesty — Rights in older age
Agency: Distillery
Role: Art Direction, Identity, Motion
The Challenge
Growing old gracefully is outdated when basic human rights are at stake. Elder abuse is a global violation, often overshadowed by stereotypes or pity. Yet, older individuals are leading advocates in movements like climate action, LGBT+ rights, and anti-disappearance campaigns, refusing to be silenced.
The Response
Amnesty International, in partnership with the agency Distillery, launched the "Age Loud" campaign to advocate for a UN convention protecting elder rights. We crafted a robust brand identity and a multilingual logo, alongside a showreel that spotlights the global challenges faced by the elderly. This initiative, already active in regions from Nigeria to South Korea, amplifies the voices of older human rights defenders worldwide.
Clearpay / Afterpay — Global Holiday Campaigns
Client: Stink Studios
Role: Art Direction, Design
The Challenge
In the lead-up to peak retail season — spanning Black Friday, Christmas, Boxing Day, and New Year — Clearpay (UK) and Afterpay (global) needed a consistent campaign identity that could be adopted across local markets. The main challenge? Creating a flexible visual system without knowing specific products or photography in advance, while ensuring brand consistency across digital, print, and OOH.
The Response
I developed a clear, high-impact design framework with strict styling and colour usage, enabling markets to localise content while staying on brand. The toolkit included adaptable templates and visual rules to maintain cohesion — allowing regions from Sydney to London to roll out campaigns confidently, without sacrificing consistency or clarity.
Arsenal FC - Supporter banners
Client: Arsenal FC
Role: Design
The Challenge
For Arsenal FC, the task was to redesign supporter banners that not only capture the immense passion of its global fanbase but also align with the team’s iconic brand. These designs needed to be suitable for large format printing, ensuring visibility and impact across the expansive Emirates Stadium.
The Response
In collaboration with Arsenal, I created designs for 187 banners and flags, representing 150 official supporter groups from every continent. The artwork embodies the vibrant enthusiasm of fans worldwide while staying true to Arsenal’s rich heritage. Each banner was meticulously handmade and photographed to capture an authentic, dynamic flag effect, echoing the historic language of football iconography that resonates deeply with both local and international supporters.
Arsenal - Pride
Client: Arsenal FC
Role: Art Direction, Design, Motion
The Challenge
In June 2022, the GayGooners marked a decade of support and visibility at London Pride — a historic milestone, being the first official football fan group to march. Arsenal FC wanted to honour this moment with a motion graphic reel to play on their Pride parade tour bus, celebrating fan voices and the club’s ongoing commitment to inclusion.
The Response
I created a bold, expressive motion reel that spotlighted the GayGooners’ journey, weaving together quotes from members, Pride visuals, and Arsenal branding. Designed for large-scale display on the moving bus, the reel amplified both celebration and solidarity — a moving tribute to visibility in football culture.
Bluezone — Life insurance redefined
Client: Bluezone Insurance
Role: Art Direction, Branding, Design, UX, UI
The Challenge
Bluezone is a startup specialising in life insurance for people with chronic conditions — including Type 1 and Type 2 diabetes, prediabetes, high BMI, high blood pressure, and high cholesterol. The challenge was to build a brand and product interface that communicated trust, simplicity, and inclusion — fast.
The Response
In a five-day sprint, we developed a clean, confident brand and digital experience designed to support market testing and MVP validation. The identity balanced clarity with approachability, while the UI made it easy for users to explore coverage and apply with minimal friction. Since launch, Bluezone has grown into an industry standard in diabetic life insurance — proof that good design can drive trust in underserved markets.
Adzu — Deploying digital ads at scale
Client: Code Worldwide
Role: User Experience, User Interface, Identity
The Challenge
Adzu is a SaaS platform designed to streamline the production and deployment of marketing materials at scale. The task was to create a UI that reflected the product’s core promise — making the complex feel effortless. The experience needed to be highly functional, yet visually elegant and easy to navigate.
The Response
I designed a clean, intuitive interface and brand identity that supported seamless interaction, allowing users to focus on execution without friction. The UI guides users through asset creation and campaign delivery with clarity and simplicity. Now used by brands like Mercedes, British Airways and Expedia, Adzu empowers global teams to produce, adapt and distribute marketing at speed.
Exolum — Executive meetup branding
Client: Accord Marketing
Role: Design, Motion
The Challenge
Exolum needed a cohesive and engaging visual identity for their annual executive management meetup — an event focused on strategy, alignment, and innovation across leadership teams. The goal was to elevate the day’s presentations with branding that felt modern, professional, and energising.
The Response
I developed a suite of motion branding assets to unify the event’s visual language — from animated openers and transitions to bespoke visuals that emphasised key messages. The result was a clear and dynamic experience that added polish, pace, and impact to the executive presentations.
Fortell.ai
Agency: Fortell.ai
Role: Art Direction, Design, Identity, Product, Motion
The Challenge
Fortell.ai aimed to develop a brand identity for their innovative AI character, designed to communicate across diverse languages and cultural backgrounds. The avatar’s purpose is to engage with underprivileged communities, addressing medical and societal questions and needs.
The Response
I crafted a visual identity centred around the concept of two overlapping speech bubbles, symbolising the transparent and collaborative interaction between the avatar and its users. This design choice reflects the seamless integration of diverse voices and perspectives. The overall brand identity was kept clean, simple, and modern, ensuring it was approachable and relatable to all audiences.